Feminine Fashion of BC BG Max Azria

Caroline Graham Swann

This fabulous designer will be celebrating twenty five years in the fashion business this year. BC BG Max Azria (the acronym stands for “bon chic and bon genre,” a French phrase meaning ” good style and good attitude”) is a favorite of mine for playful feminine styles with a bohemian edge.

Darlings, there is a girly-girl pale yellow voile dress over the most adorable white lace petticoat that I have fallen madly in love with. The luscious pale yellow dress allows the most milky white cotton lace to peek out of the bodice, one shoulder falls gently over the arm to reveal the most innocent peek of lace, as if the one wearing this confection has no idea of the allure. The hem line of the voile is fashioned in tiny tucks with the generous frothy lace showing from underneath. Oh, how I want this dress for nothing less than pure femininity. This would be a smashing delight of sheer voile, coupled with the alluring lace for resort wear. All eyes would be on this vision of sweetness!!!

BC BG has more than 570 boutiques worldwide. Angelina Jolie, Beyonce, Sharon Stone, and Kate Moss are but a few of the celebrities that adore the styles of this talented designer… and in comparison with many other designers the prices are affordable, which is certainly a love of all fashionista: a beautiful fashion that fits one’s budget.