First Peoples Bank Reveals New Visual Identity, Website

Updated logo, signage symbolize dedication to bank's future in community

Representing its commitment as a lasting regional community bank, First Peoples Bank of Tennessee will unveil a new visual identity system, including a new logo, website and branch signage, this week. This will mark the first major change in the bank’s identity since it opened in 1975.

“We are excited by the new look of First Peoples Bank,” Daryle Keck, president of First Peoples Bank, said. “Of course, we are the same bank with the same commitment to local service, but we are making investments in the future of our institution. The new logo, website and signage will propel First Peoples into the next 30 years of serving the community.”

The bank’s leadership and board members initiated the visual update in an effort to better reflect First Peoples Bank’s modern financial amenities and unmatched customer service. The identity system, signage and website were designed by Morris Creative Group.

The new look uses brighter interpretations of the red and blue color scheme, while maintaining a stylized version of the Liberty Bell symbol. First Peoples website— FirstPeoplesBank.net—now will allow users to easily learn about the bank’s services on mobile and tablet devices, while also securely accessing their banking information. Building signage at the bank’s seven locations will be updated with the new colors and logo system.

Founded in Jefferson City, Tennessee in 1975, First Peoples Bank of Tennessee has continually expanded its presence in the region as a reliable local institution. First Peoples Bank has more than 60 employees at seven locations in Jefferson, Hamblen and Knox counties. With more than $132 million in assets, the bank is committed to serving the financial needs of its customers and uplifting the local community.