TVA & Chamber – How To Rev Up Retail

Melissa Halsell, TVA Retail Development Program Manager – Staff Photo by Robin McMahon

Doughnuts, Coffee and Orange Juice were the perfect sweet start to a morning discussion of retail and its ever varying trends. Melissa Halsell, TVA’s Retail Development Program Manager, spoke to the small group of retail shop owners and members of City and County officials that were present.  She showed the business owners how to utilize social media and data mills to find information on how to market specifically to the customers that you seek. The seminar was held at 8:30 AM, Thursday, August 1st at the Jefferson City Municipal Building, 112 City Center Drive.